Allow The Chips To Eat Cookies! Michel et Augustin Creates Community and Connecting Options Around Kooky Confections

The Quick variation: When Marie Antoinette said, “allow the chips to eat cake,” it may have already been because she ended up being hogging every Michel et Augustin cookies for by herself. Childhood friends Michel and Augustin came across in secondary school, and, whenever they discovered their own xxx 9-to-5 tasks to get unfulfilling, they started a cookie organization with a foundation in French pastry. Fast ahead 13 many years, together with two friends have actually workplaces in France and nyc and generally are seducing globally due to their snacks, pastries, yogurts, mousses, alongside sweets fashioned with easy, pronounceable materials. The duo in addition will teach aspiring bakers that mastering the art of French pastry is actually attainable through their particular recipe books and entertaining available home courses. Michel and Augustin’s fantasy is straightforward: to really make the world smile and bond over a shared love of candies.


The storyline of Michel et Augustin started just enough. Two young men began palling around in middle school and turned into great friends. But, with numerous adolescent relationships, both parted techniques after graduation to follow their particular pathways.

Michel discovered themselves doing work in finance in ny, and Augustin was actually doing work in advertising and marketing for Air France. But both shortly turned into disillusioned making use of the 9-to-5 routine with the world of business. They reconnected therefore the duo devised a wild propose to find out all 1,263 bakeries in France and develop a guide to the greatest confectioneries the united states must provide. They typed a manuscript regarding it — their own first cooperation!

After doing their pursuit, in 2004, Michel and Augustin aproned-up along with out on an innovative new adventure: cooking in Augustin’s kitchen. Their own purpose would be to create a type of snacks also sweets made out of 100% natural ingredients and love. And, after tirelessly screening and sampling a lot more than 300 meals, their particular basic concoction was given birth to: the small round butter cookie. Michel et Augustin was born!

The two discovered fast success, plus they continue to innovate a lot more delicious projects, such as for instance a decadent natural yogurt in a container, which was discovered only once Michel and Augustin discovered their particular prized cow could develop above butter. They advertise their products or services utilizing the signature “kookiness” together with joy they infuse to their tasty goodies.

Distributing a fascination with French Pastry across World

Michel et Augustin is about more than just generating a delicious cookie. The firm is actually bent on drawing from France’s rich culinary background to generate masterful desserts.

“It isn’t really pretty much snacks — it’s about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “every little thing we make is related to French pastry techniques. We’ve got a really strong union with pastry creating as a business enterprise.”

But Lily told you an attraction for and mastery of French pastry isn’t only reserved the item designers (they refer to them as the “recipe staff”) at Michel et Augustin. A portion of the organizations kooky culture is actually revealing the love and expertise of pastry making very every member of the team, in France and Brooklyn, can prepare is a French pastry cook and take the national exam (referred to as a “C.A.P.”). That way, everybody is able to take part in innovating new quality recipes and speak knowledgeably with followers, customers, and people.

“Once a week in France as soon as 30 days in ny, our Banana Farm (“office”) turns into a pastry class in which we have been going right through a traditional program of French pastry and training when it comes down to certification,” she stated. “It doesn’t matter if you’re web site creator or even in revenue — the ability is actually motivated for many.”

Though Michel et Augustin provides an even more expansive brand in France, the business sticks towards the exact same fundamentals and concepts of creation for many services and products.

“the one thing all our services and products have as a common factor is an actual awareness of flavor in order to the constituents,” Lily mentioned. “We focus on the high quality and ease-of-use of materials, and try to maintain ingredient record as pronounceable as you can.”

This effects not only in a yummy decadence, and a delicacy possible be ok with eating along with your someone special.

An accumulation of Treats ideal for discussing With Your Sweetheart

Thereis only some thing about revealing candies that begins your day right or concludes an ideal time. And Michel et Augustin’s designs happened to be designed for just these types of events.

“It is an instant of indulgence at the conclusion of a date,” Lily stated. “its tasty making with clean elements, hence helps make the moment that much better. It feels very good to engage.”

Because of so many deserving goodies available, there is no should select only one. While there are many even more choices in France — from chocolate mousse to decadent yogurts and, naturally, unique cookies — there are lots of solutions in the usa and.

Lily ended up being quick to recommend the right treats giving to or take pleasure in thereupon special someone.

“All of our popular cookie is our very own 4-Cookie Squares,” she stated. “they might be like small square tarts, are available in three types, and will be therefore easily shared. We supply Cookie Buttons, which are hazelnut candy processor cookies with hazelnut ganache inside. They come in packs of two — one for my situation, one for you!”

For lovers just who enjoy their unique early morning ritual collectively, Lily told us Puff Palmiers are a lovely a.m. option.

“they’re puff pastry and taste like Elephant Ears,” she said. “they are very light and flaky and just the thing for discussing over morning meal with coffee or at beverage time.”

Whether you and your honey tend to be chocoholics or appreciate the fragile butteriness of caramel (or all things in between), Michel et Augustin features a worthy combat for revealing (or sneaking off with for your own clandestine cookie affair).

Get Involved during the Banana Farm

Michel et Augustin’s philosophy is the fact that happiness of sweets is within the sharing. Therefore it should not be any shock society engagement is a sizable part of the company’s business goal. Most people are asked to cease in and chat (and taste snacks) at their unique Banana Farms (practices) in Paris, Lyon, or Brooklyn.

This mindset started at the start on the company and is section of its center. And Lily noted this viewpoint is actually exemplified for the company’s open residences.

“straight away, Michel and Augustin exposed the doorways of their apartment to neighbors, buddies, customers, and passersby, for folks provide them opinions, to flavor snacks, to flavor brand-new meals these were screening, and to spend time together and talk about the things they were carrying out,” she mentioned. “It is a thing that’s important to united states today.”

Start residence at the Banana Farm occurs regarding first Thursday of any month in France and ny. Lily told you these activities present a way when it comes to business giving back into the city by teaching all of them regarding record and techniques of French pastry.

“We invite everyone else, household, buddies, customers, and customers ahead share meals,” she said. “We carry out taste examinations, focus groups, and play games. It really is a genuine neighborhood event.”

It’s not only enjoyable and tummy-pleasing to attend, however, if you lack a cookie partner, consider all of those other dessert aficionados you might meet during the Banana Farm. Most likely, if someone likes Michel et Augustin treats, you are aware they’ve got good style, and you will have something you should bond over.

Michel et Augustin: focused on Random Acts of Kookiness

In genuine Michel and Augustin form, the duo started a Random Acts of Kookiness step to inspire and please people. From a tribute to Michael Jackson on the cookie rectangular occasion and their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they actually do. You can view exactly why their particular goodies are incredibly addicting — they truly are made with natural ingredients and great vibes.

Up then for company is actually a fresh cookbook that aims to aid US readers yet others overcome the intimidation of French pastry.

“We’re creating a French pastry cookbook for any US, and it’s about having fun with these problematic dishes,” Lily mentioned. “we are splitting it down and saying it can be done. When we can, anyone can, and we’re sharing all of our development.”

Michel et Augustin can be seeking release the well-known candy mousse in america.

“the dream for our chocolate mousse is to seduce The usa’s tastebuds.”

And, after tasting the company’s snacks along with other goodies, the usa is without doubt in for an extended love affair thereupon mousse.